It's absolutely crazy at work! Every business in Milan is preparing for either (or both!) the EXPO or the Salone del Mobile - which is only the biggest international furniture fair in Europe.
My translation business is involved in the preparation for these events, so I'm doing lots of furniture or tourism related text.
It's interesting to get to know the history of a thriving company, and the passion that helped it get where it is now. At this difficult time for the economy, companies are looking to attract customers and, naturally, sell their products.
The buzzwords? Natural, environmentally friendly, innovation, convenience, comfort, timeless beauty, durability, and my personal pet peeve for this year: avant-garde. Why o why has every copywriter starting using that word?
Anyway, have you read any good business books lately?
Business books are filled with marketing tips and encouragement, and they don't beat around the bush. It's as plain as day that no matter how good your idea is, you still have to study and work hard to be successful, so in addition to the three books below, you might want to sign up on Read Cheaply to get others for free or with a discount.
Leave a comment to tell me the title of your favorite business book.
Mrs. Moneypenny's Careers Advice for Ambitious Women
Writing for Dollars: 75 Tips for the Freelance Writers by John McCollister
The Writer's and Photographer's Guide to Global Markets by Michael Sedge